Building a
brand image is no easy deal in the times of today especially due to the number
of brands and products in the markets and the stiff competition given by each
of such brands and products. Brand image is built by a lot of hard work and
genuineness where in the products have to be up to the mark and satisfy the
customers, so the customer base of the brand increases and eventually a strong
brand image is built for the brand to be successful. The market base for the
brands have also been increasing and finding themselves penetrating in to the
markets of developing countries of the world.
Mango is one of
the top brands of the world which took birth in the year 1984 with a store in
Barcelona, Spain. Eventually the brand created a strong image and spread across
Spain and then to the rest of the world. Presently, Mango has an employee base
of more than 15,000 employees, with more than 3,000 stores across the world in
105 countries. Mango clothing line
consists of mainly women’s wear and accessories. The clothing line stresses on
being vibrant and mixing a good deal of creativity and fashion in to their
products. The clothing line has clothing for all occasions and insists on
designs being chic and trendy.
Men’s luxury
clothing line and accessories are concentrated and the market is dominated by
few of the big names in the fashion designing industry. One of the big names,
in the men’s wear fashion industry is Hackett which designs and sells men’s
luxury clothing and accessories. This group was founded in the year 1979 in the
United Kingdom by Jeremy Hackett, who started his career as a seller of used
clothing. The clothing line manufactures clothing for males, including
children, and specialize in suits, shirts, trousers, other formal wear and
casual wear. In addition to the clothing line, Hackett also offers personal
tailoring services, spectacles, grooming products.
In the year
1992, Alfred Dunhill invested in to the Company and bought out a considerable
stake in the Company which helped the Company expand in the United Kingdom and
across the rest of the world. The first store opened was called Hackett and was
famously quoted by a bank manager as being situated in the wrong end of the
road. The brand has also entered the markets in India by the brand name Hackett India. The Indian market seems
promising to the leading manufacturer since the markets have recently opened to
the foreign businesses and people of the country show huge interests in the
banded products such as Hackett.
People of today
consider it very important to dress right especially according to the occasion
and do not mind spending a little extra to look sleek and fashionable. Brands
such as these ensure that the latest fashion is easily available to the people
and design the products in such ways that clients are happy, satisfied and look
trendy and chic with their products.
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